Registered Office
71–75 Shelton Street, Covent Garden
London WC2H 9JQ, United Kingdom
Co. No. 17117893
An integrated operating platform shared across our portfolio. These disciplines are not sold as services to external clients — they are the internal capabilities we deploy against every brand we own, partner with, or build.
The invisible machinery that lets a brand scale without losing its character.
Paid acquisition across the channels that matter, measured against real profitability.
An in-house studio producing original work for every stage of the customer journey.
A unified measurement layer across every brand, channel, and market we operate.
05 / On measurement
Every brand we operate runs on a shared measurement stack. We consolidate advertising performance, first-party customer data, supply-chain events, and financial outcomes into a single warehouse — then model contribution margin, cohort value, and incrementality on top.
That stack is built on direct integrations with the advertising platforms we use. We connect to official APIs from Meta, TikTok for Business, Google Ads, and our programmatic partners to retrieve campaign structure, spend, and performance data into internal dashboards that our operators use daily.
The system is private — accessible only to Double Wiklich staff operating our portfolio brands — and it adheres to each platform's data handling, retention, and processing requirements. We do not resell data, expose it to third parties, or use it outside the scope of our own operations.
We review every introduction personally and respond within two business days.