01
Brand Operations
Supply chain, fulfilment, customer experience, and financial operations designed to let a brand scale without losing its character.
Consumer brand operator · London
Building enduring consumer brands, quietly and with conviction.
Double Wiklich is a London-based private operator. We acquire, launch, and scale direct-to-consumer brands across wellness, home, and lifestyle — powered by disciplined performance marketing and patient, long-horizon capital.
Headquarters
London, UK
Founded
2025
Entity
Private Ltd Co.
Focus
D2C · Multi-brand
01 / Philosophy
Great brands
aren't built in
a quarter.
We believe in honest products, careful customer acquisition, and compounding the small decisions that make a brand feel inevitable a decade from now.
We work quietly because good operators usually do. Our portfolio is private by design — we'd rather let the work speak for itself than trade on headlines. What we publish instead is a commitment to the craft of building brands that deserve to last.
02 / Capabilities
Four disciplines, one operating model.
An integrated platform shared across our portfolio. Not services sold to external clients — internal capabilities deployed against every brand we own, partner with, or build.
02
Performance Marketing
Paid acquisition across Meta, TikTok, Google, and programmatic — instrumented with first-party data, measured against contribution margin.
03
Creative Development
An in-house studio producing original photography, film, and editorial assets. We treat creative as our most important performance lever.
04
Data & Analytics
A unified measurement layer — marketing mix modelling, incrementality testing, and internal dashboards built on top of platform APIs.
03 / Operating principle
We are not looking for the next thing. We are looking for things that already deserve to exist and treating them as if the next decade depends on it.
— Operating principle №3
04 / Focus areas
Categories where craft still matters.
- 01
Wellness
Science-backed supplements, longevity, and daily routines.
- 02
Home
Everyday objects designed with restraint and built to be kept.
- 03
Beauty
Small-batch personal care with meaningful formulation.
- 04
Lifestyle
Apparel, accessories, and editorial goods with a point of view.
01
£1M+
Annual ad spend under management
02
6
Countries actively shipped to
03
4
Performance channels instrumented
04
24h
Response time on new enquiries
Let's talk
Have a brand we should know about? Tell us quietly.
For partnerships, brand introductions, and commercial enquiries — write directly. We read every message.